Axis Bank

Discover the results of our collaborations

  • Web
  • Services
  • Banking
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Overview Web App

Bank is a leading financial institution offering a range of services including personal banking, loans, investments, and digital banking. Focused on innovation and customer satisfaction, Bank provides convenient and efficient solutions to help clients manage their finances and achieve their financial goals.

casestudy

Problem Statement

Bank faces increasing challenges in maintaining customer satisfaction due to rising competition, especially from digital-first banks. This intensifies the need for innovative approaches to meet evolving customer expectations.

A major issue is the delay in loan processing, which frustrates customers seeking quick approvals, pushing them toward faster competitors.

The complexity of Bank's digital banking platform also hinders the user experience, making it difficult for customers to navigate, resulting in dissatisfaction.

Additionally, the lack of personalized financial solutions limits the bank's ability to meet individual customer needs, reducing its appeal in today’s market.

Problem

Solution

Bank faces increasing challenges in maintaining customer satisfaction due to rising competition, especially from digital-first banks. This intensifies the need for innovative approaches to meet evolving customer expectations.

A major issue is the delay in loan processing, which frustrates customers seeking quick approvals, pushing them toward faster competitors.

The complexity of Bank's digital banking platform also hinders the user experience, making it difficult for customers to navigate, resulting in dissatisfaction.

Additionally, the lack of personalized financial solutions limits the bank's ability to meet individual customer needs, reducing its appeal in today’s market.

Solution

Process

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Design Phase
  • Developed wireframes and
    prototypes based on user
    requirements
  • Created a appealing UI/UX
    design that aligns with the
    brand identity
  • Conducted user testing for
    feedback.
img
Testing
  • Built the application
    using a modular and
    scalable architecture.
  • Integrated essential
    features such as secure
    payment gateways and
    product catalog management.
img
01
02
03
04
05
Discovery & Planning
  • Conducted market research
    to identify user needs and pain
    points.
  • Defined project scope, goals,
    and success metrics.
img
Development
  • Implemented the core
    features, including audio,
    video, and eBook
    functionality, using agile
    development methodologies.
  • Integrated backend services
    to manage content and
    ensure reliable
    delivery to users.
img
Deployment
  • Prepared the app for
    release by setting up the
    necessary infrastructure and
    deployment pipelines.
  • Launched the Yatharth
    Geeta app on major app
    stores and initiated
    marketing campaigns to reach
    the target audience.

Process

img
img
01
Discovery & Planning
  • Conducted market research to identify
    user needs and pain points.
  • Defined project scope, goals, and
    success metrics.
img
img
02
Design Phase
  • Developed wireframes and prototypes
    based on user requirements
  • Created a appealing UI/UX design that
    aligns with the brand identity
  • Conducted user testing for
    feedback.
img
img
03
Development
  • Implemented the core
    features, including audio, video,
    and eBook functionality,
    using agile development methodologies.
  • Integrated backend services to
    manage content and ensure
    reliable delivery to users.
img
img
04
Testing
  • Built the application using a modular and
    scalable architecture.
  • Integrated essential features such as
    secure payment gateways and product
    catalog management.
img
img
05
Deployment
  • Prepared the app for release
    by setting up the necessary infrastructure
    and deployment
    pipelines.
  • Launched the Yatharth
    Geeta app on major app
    stores and initiated
    marketing campaigns to reach
    the target audience.

Designed Solution

Bank’s solution offers an intuitive platform with personalized insights and real-time updates. A central dashboard provides a clear view of accounts, while instant notifications ensure timely payments and loan updates.

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More Screens

The More screen on Bank’s platform offers quick access to account settings, support, transaction history, and preferences. Users can manage profiles, update security settings, and handle financial data securely.

screen

Conclusion

By prioritizing digitization, personalized solutions, and customer engagement, Bank can address key challenges and remain competitive. Streamlined digital services and faster processes will boost customer satisfaction and loyalty, positioning the bank as a more innovative player in the industry.

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shape

Tools & Tech stack

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