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Look Ethnic is that platform, where ethnicity is taken as an identity and beautifully portrayed to a world filled with traditions, and different occasions can be addressed with tradition. Look Ethnic showcases a beautiful range of the traditional dress which is apt for a diversified occasion in life. Keeping the customers at first position, designing the website made it handy for all shoppers seeking unique quality ethnic apparel, easy to shop conveniently from the same.
Customers always found it challenging to browse through ethnic wear collections with unclear navigation and poor categorization.
The platform needed a look and feel reflecting elegance and vibrancy of ethnic wear, which will attract users
A long checkout process resulting in a cart abandonment.
Lack of communication channels between a seller and customer to get what they want.
The website lacked proper adaptation to mobile-friendly users.
Added menus and filters that offer easy browse based on occasion, fabric type, and style.
Designed a good-looking ethnic wear website that portrays the right cultural and traditional values behind the ethnic wear business.
Developed an easy payments flow as well as multiple payments options reducing friction and dropping cart percentages.
Offered live chat for customers to reach sellers for custom orders or in case of any queries.
The design has been made responsive for the flawless shopping experience on every gadget.
An aesthetically and culturally inspired design that makes the user experience the elegance of ethnic wear. Features such as advance filters, quick view of the product, and recommendations according to the user.
Made sure that the website is loaded fast and efficiently to increase user retention and satisfaction. It focuses on mobile usability with a responsive layout, intuitive touch interactions, and simplified navigation.
This converted the Look Ethnic web store into a visually appealing shopping platform. Having addressed the identified challenges, the website enabled customers to browse through varieties of ethnic wear easily place custom orders and have seamless checkouts. With its changed designs and improved functionality, look Ethnic is a destination for users on ethnic apparels.
